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Q: Conditions for buyers seem to be great – but not so much for sellers.

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With the market more challenging, we are worried about listing our home. But we have no choice and are seeking advice as to how to put our best foot forward.

A: Professional photographs paired with detailed descriptions are essential for online listings but the virtual experience now has to go at least one step further. For health and safety reasons, show houses are being replaced by virtual show houses, and so without these services, sellers are going to struggle to capture buyers’ attention.

Sellers should contact an experienced agent to provide an updated valuation – or even virtual valuation – on their home. This is an opportunity to pick an expert’s brain on sales prices and how best to market your property to appeal to the right kind of buyers.

Sales strategy is essential – you can’t just list a property and hope for the best. You need to maximise online exposure and have a plan for converting casual interest into actual buyer inquiries. How you do this varies depending on property type, condition, location and price point. It’s not something I’d advise your average homeowner to attempt on their own in the challenging market conditions we have today.

Favourable sales are still happening if the price is right. – Tony Clarke, managing director of the Rawson Property Group

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