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Highlight features to attract right buyers

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Buyers should highlight the most important features of their homes to increase their chances of finding the right buyers.

Sellers need to be more informed and focused on who their potential house buyers may be, to enable them to fully market their homes, says Berry Everitt, chief executive of the Chas Everitt International property group.

Buyers should highlight the most important features of their homes to increase their chances of finding the right buyers. These features include:

A central location

Many potential buyers are trying to cut down on commuting, so if your home is centrally located close to offices and shops or is well served by public transport, don’t forget to say so.

An excellent security system

Prospective buyers will be interested in what security measures you have, so don’t forget to note items such as automated garage doors, electric fencing, a CCTV system, electronic beams and motion-sensitive lights or alarms.

Proximity to good schools

This will be a drawcard for many potential buyers – provided the home has the space to accommodate a family. If the property is close to a university, college, shops or a large local employer, one should also highlight that.

Eco-friendly features

These will appeal to young buyers who are increasingly environmentally conscious, and retirees looking to save on electricity bills.

Technology-friendly properties

Homes with smart features will attract young buyers, families and those who run businesses from home.

A great floorplan

This will appeal to design-savvy buyers and enable potential buyers to envisage living in your home.

A striking entertainment area

Buyers who enjoy socialising will be enticed, as well as young professionals and families who enjoy entertaining.

A great view

This is likely to have universal appeal, so make the most of it, especially on show days.

A gorgeous garden

This will appeal to those looking for a more outdoor space or who enjoy gardening. Water-wise gardens will be even more appealing.

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