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The face of auctioneering has changed

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Keeping up is ‘essential' for survival

Leading auction house Aucor, which will next year celebrate its 50th anniversary, attributes its success to “staying relevant in an ever-changing, technologically-driven business environment”.

Justin Behrens, Aucor Durban general manager and head auctioneer, says the auction industry in South Africa has had to contend with the many substantial and significant changes information technology has brought to the business. The days of raising your hand to make a bid are now history with the internet taking auction rooms right into people’s homes and offices.

Behrens started out as a junior member of Aucor Durban nearly 25 years ago, and has coped with constant changes in auctioneering.

“I’ve seen the company – and its customer base, in particular – evolve swiftly over the years. When I started it was mainly the older generation who were attending auctions. Now we see more young and middle-aged people bidding.

“The opportunities that investing in assets offered on auction have become only too clear to young entrepreneurs.”

But, despite the ease in connecting to customers today, Behrens believes it is still relevant to remain accessible to customers of all demographics and income brackets.

“To be successful in this business, you cannot afford to lose the human touch. We keep up to date with social media and online marketing, but Aucor has continued to concentrate on being a people-orientated business. We make sure we maintain personal contact with our buyers and sellers.”

Behrens adds: “The most important part of my job is to do justice to both the buyer and the seller. Aucor has survived for nearly half a century because of the strong customer relationships we’ve developed.”

Fanie Bielderman, senior executive at Aucor head office, says Aucor has always striven to stay ahead of competitors. “The auction industry is fast moving and dynamic. It’s not just about auctions. How you need to look at and pay attention to the full spectrum of your business operations. We believe in giving back to the community in which we operate. Aucor Durban has big things planned for our 50th birthday next year, and this will include projects to support the greater Durban community.”

Aucor currently has a footprint in 13 territories in southern Africa, including five permanent auction sites in South Africa.

It is 100% black-owned and holds regular auctions in five categories: vehicles; trucks, mining and construction; warehouse/loose assets; property;and online auctions.

For more information, see 

Busy diary as year-end nears

Aucor’s auction diary for next week features three major sales:

* Tuesday: bank-repossessions truck auction.

* Thursday: Vehicle auction.

* Saturday: Furniture and vehicle auction.

On November 29 Aucor will stage a multi-property sale featuring two, two-bedroom furnished apartments in Umhlanga Ridge; La Lucia residential property with sea views; a holiday apartment at Margate; and vacant land at Desainagar.

On December 5, Aucor will sell property in Bergville.

For more details call Rona Pillay on 082 304 5636 or email 

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