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Recession puts pressure on housing market, especially developers, buyers.

South Africa’s economic downgrade to junk status by two ratings agencies means an even weaker rand, higher inflation, mounting petrol and food prices and interest rate increases are on the cards.

In addition, it has been announced that the economy has slipped into a recession, which may result in tax increases, job losses and failing businesses. These factors will put further pressure on the housing market, particularly property developers and buyers, says Jacques van Embden, managing director of real estate developer Blok.

Even before the downgrades and recession, developers had to contend with rising land acquisition and building costs, he says.

Absa’s most recent Housing Review says the average value of vacant residential stands in the middle and luxury segments of the housing market has increased by 14.1% year-on-year.

Factors contributing to the substantial upward pressure on land prices for new residential greenfield and/or brownfield developments in major metropolitan areas of the country included location, demand and supply of suitable and serviced land for development, the condition of available land as well as proximity to places of work, schools, shopping centres and medical facilities, says Embden.

In addition, the review showed the cost of building new properties increased by 10.3% year-on-year. This was attributed to expenses incurred when developing land for residential purposes, which included finance costs, land values, the cost of rezoning, the price of preparing land for construction and property holding charges in general. As a result, says Embden, property prices increased, with the average nominal price of a new house rising by 16.1% year-on-year – a contrast to the 3.5% year-on-year price increase of existing (pre-owned) homes.

The increase in prices of new properties, coupled with the latest developments related to the economy, could see fewer buyers and fewer sales of new homes, he says.

Embden believes for developers wanting to attract buyers, this may mean dropping their prices or spec, throwing in value adds such as appliances to sweeten the deal or shrinking home sizes to better fit budgets.

“The last option has been implemented in countries such as Singapore, India and China by developers facing similar land acquisition and building cost challenges. In Singapore, for instance, a global property consultancy’s analysis of 40 private suburban condominium projects found the average apartment size has shrunk by as much as 34% since 2008.

“Many developers in these countries are targeting first-time buyers who’ve basically given up hope of affording larger apartments, thinking it’s better to own a shoebox than rent a decent-size apartment forever,” he says.

Buyers, regardless of whether they consider purchasing a new or existing property, will have to factor in elevated bond levels (the highest seen in the past few years), the rising cost of living and earnings remaining the same. Furthermore, this will impact first-time buyers whose numbers are already declining and whose ages are increasing due to affordability deterioration.

John Loos, household sector strategist at FNB, says the average age of a first-time homebuyer in South Africa is 44.4 years.

However, new developments are an attractive option in the current climate as buyers will not have to pay any transfer duty, says Embden. “As a result of the current economic situation, it is now a buyer’s market. Developers will therefore need to work closely with their customers to ensure they remain competitive.”

Cape Times Property


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