Rosebank has developed into a prime residential and commercial hub offering residents a European way of living with home, work, food, travel and play all within walking distance.
Johannesburg developers are embracing the European style of living in which professionals classify their immediate day and night environment, taking advantage of every aspect to work, shop, workout and eat, all within walking distance of home.
The residential/corporate hub of Rosebank is a perfect example. Flanked by Melrose, Dunkeld, Parktown North and Parkwood, it has its own Gautrain station and a hospital neatly packaged within its leafy blocks.
A burgeoning residential lifestyle is limited mostly to apartment living, ranging from Art Deco-style blocks to modern one- and two-bedroom flats. With many eat out and leisure options nearby, it is a haven for young professionals and downsizers seeking security and convenience.
A string of shopping malls and retail opportunities abound, and there are many schools nearby. Zoo Lake and Delta Park are within close reach, as are golf courses.
The popular restaurant strips of 4th Avenue in Parktown North and Illovo are both within a kilometre away, and Rosebank Mall boasts high street shopping attractions.
Rosebank also houses the Art Mile from Jellicoe Avenue in the north to Parkwood and Bolton Road. Fine art lovers enjoy the galleries which host regular openings and exhibitions. The area is also home to heritage properties, including Rosebank fire station, which is being revamped for use as office space. Developers are working with heritage authorities to ensure intrinsic values are retained.
Principal for Bergplatz Property Investments, Gerhard Heiser, is involved in the marketing and development of several residential complexes. Malls, he says, offer great variety.
Rosebank is ideal and convenient for offices and residential space, with easy access to highways and travel to other suburbs, resident Jeffrey Kleu agrees. “Prices have increased quite a bit. People realise Rosebank is set to be the best work, play, live node in Joburg. You could buy an apartments for between R18-20k/m² two years ago and now you pay closer to R30k/m² for a new one.
“Pricing is competitive with Sandton, but Rosebank offers a relaxed lifestyle. There are many offices being built, increasing the number of people wanting to live close to work to avoid traffic.” Kleu says with office space opening up, greener options are being developed. As the founder of Capital Point Property developers, his company is encouraging developers to build street retail at ground level, which he says seems to be taking off.
“There are also great restaurants opening, such as Marble. Another reason for the rental apartment market boom is the number of shared work spaces around Rosebank,” he says.
Rosebank does not suffer from Sandton traffic problem as there are more entry points to the node. Kleu’s favourite eat-out options are Bolton Road Collection, Espetada and Coalition Pizzas.