Sunday, July 15

Launch offers affordable city life

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Situated on the Foreshore and with units priced from R1.26?million, The Rockefeller offers affordable, central city living for young professionals.

Narrative property developers, in partnership with Ryan Joffe Properties, is changing the game of central city living with the launch of The Rockefeller. 

Situated on the Foreshore and with units priced from R1.26 million, The Rockefeller offers affordable, central city living for young professionals.

It has 246 apartments on 13 floors with a host of modern amenities. A concierge service is offered as well as a hotel rental pool – a platform for owners to let their units without the stress of the paperwork. 

There is also a restaurant and bar at the clubhouse with free wifi. Other facilities include a gym, bike storage, a rooftop pool, and laundry service.

The need for a product like The Rockefeller is clear, says Ryan Joffe.

“There are no other developments within the CBD at this price, and in an over-subscribed and under-supplied market, prices have soared and owning property has become out of reach for many.”

Olga Gladysek, chief operating officer of Narrative, says: “We believe living close to where you work is vital for a city’s growth, but property pricing has risen so sharply over the past decade that people can’t afford to do this anymore. 

“By bringing a product like The Rockefeller to market with an entry price of R1.26m, we’re making a small dent in what we believe is a huge market.”

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