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‘Women have shown phenomenal resilience during pandemic’

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Although the overall long-term economic impact of Covid-19 has yet to be fully realised, growing evidence suggests women have been particularly badly affected.

Not only have their child and home-care duties increased, they are also more likely than men to have lost their jobs, says Yael Geffen, chief executive of Lew Geffen Sotheby’s International Realty.

Read the Property360 digital magazine here

“However, women have also shown phenomenal resilience. This was clearly evidenced by a new survey from the professional women’s network AllBright, which revealed that not only are they resilient, they are also proactive, innovative and entrepreneurial.”

Citing the report, she says many women are now looking to make major career changes. “There are few better options than real estate. Not only is it a viable alternative for women impacted by pandemic job losses, it’s one of the best careers for women with families who dream of having it all.”

While many jobs force women to choose between career advancement and their families, Geffen says real estate offers the flexibility that few other professions offer while at the same time providing for their financial future.


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