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Women are a force to be reckoned with in property industry – expert

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The real estate industry is slowly transforming into one in which “women are a force to be reckoned with”, says Amanda Cuba, director and chief operating officer of Re/ Max of Southern Africa.

However, there is still a long way to go before women have a more equal place at the boardroom table. “Re/Max was the first to open its doors to female agents back in 1973 when the brand launched in Denver, Colorado.

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Today, roughly 60% of our South African network is women. Women are also some of our highest earners.” Cuba herself is an example of a successful woman within the Re/Max network, having worked her way up from the humble streets of Gugulethu to the executive team.

And as the twin of another successful woman in business, she attributes her achievements to both the circumstances of her upbringing and the inspirational women who helped raise her.

“Our mom gave us the belief we could be anything that we wanted to be. She encouraged us to be adventure seekers and taught us that we are capable of anything that we put our minds to,” Cuba says.

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