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The Exchange: A brand-new purpose

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The Exchange offers residents a popular address and lifestyle advantages, with ­compelling tax benefits as part of the deal

New life has been breathed into the old Johannesburg telephone exchange building. Gutted and renovated, The Exchange now houses 128 airy studios, one-bedroom and two-bedroom loft apartments, with lavish spaces, abundant natural light and modern finishes alongside restored fittings.

Potential buyers are attracted by the aesthetic appeal of the building and the potential of the location. Braamfontein is swept up in a wave of urban renewal, and its surrounding areas are home to many leading businesses, academic institutions, banks, mining houses, government offices, hospitals and medical centres. 

It has also seen a surge of street-side culture with the development of trendy retailers, coffee shops, restaurants and new businesses, making the area a desirable urban landscape. 

“There’s no denying Braamfontein is on the up,” says David Nijland, co-developer of The Exchange development. “It has never lost its foothold as a commercial suburb, but in recent years it’s become the vibrant heart of Joburg, offering residents urban living in an exciting suburb.”
A cheerful modern kitchen. Picture:

On the northern edge of the suburb, The Exchange is close to the Empire Road link of the Corridors of Freedom rapid bus transit system, near the Gautrain and just down the road from the vibey 44 Stanley Avenue development. Residents have easy access to Rosebank, Sandton and OR Tambo International Airport. 

Despite the hustle and bustle, The Exchange has another surprising feature as it overlooks the lush greenery of the Enoch Sontonga Memorial Park. When complete, it will expand into the park, offering private walkways and spaces for residents in a secure setting. 

The investment case 
The Exchange anticipates its rentals will be attractive for young professionals working in surrounding businesses, and students at nearby universities. Compelling features attract the rentals listed in the box below. 

The development forms part of an Urban Renewal Zone, so buyers qualify for a tax incentive that means they will be able to write off 30% of their purchase price over a five-year period. 

“The exceptional lifestyle benefits of The Exchange give it ideal investment potential and we will sell units to property investment portfolio managers who acknowledge this secure, lucrative investment opportunity,” says Nijland. 
With on-site parking, infrastructure for fibre and DStv, an advanced security system with 24-hour access control and an on-site caretaker’s office, occupation is set for the first quarter of next year. 

“The Exchange is poised to become the premier lifestyle address in the inner city.”

Are you  interested in this property?

To express interest or arrange a site visit, contact: Tel: 079 312 6618 

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