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#campsbay: report reveals most hashtagged hood on social media

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Camps Bay is the most hashtagged suburb, and the Waterfront’s Grand Café and Beach Bar is the leading restaurant among social media users.

Cape Town is still the country’s most talked-about city on social media, the latest PropertyFox Virtual Realty report has found.

Camps Bay is the most hashtagged suburb, and the Waterfront’s Grand Café and Beach Bar is the leading restaurant among social media users.

Tapping into the social conversation, PropertyFox partnered with research house Metric to sift through about 60000 hashtags, posts and comments from South African residents. 

The 2017 report “ramps up the research” with increased insight into up-and-coming areas, year-on-year property price growth and lifestyle trends, says PropertyFox co-founder Crispin Inglis.

“Cape Town is the most mentioned city once again, followed by Joburg and Durban.

Camps Bay remained the most hashtagged hood in the country, with newcomers Hout Bay and Umhlanga coming in second and third, respectively.

“Sandton fell to number seven on the list from second place in 2016. Interestingly, Bloubergstrand, Soweto and Sunningdale all made the top 10 list for the first time this year.”

The second annual report from the disruptor, which uses social media metrics to identify the most hashtagged neighbourhoods and corresponding property trends, has also revealed that more people are moving further away from city centres to enjoy increased space at potentially more affordable rates.

The three biggest magnets for these buyers are Bloubergstrand, Sunningdale and Milnerton. “Bloubergstrand has wide-scale property options, with a two-bedroom apartment costing R1.7million on average.

From 2016 to 2017, property sales increased by 11.54%,” the report states. Sunningdale showed the most hashtag growth of all the neighbourhoods in 2017.

“Close to the beach, shopping malls and the MyCiti route, properties provide more bang for people’s bucks, with a three-bedroom house costing R1.8m, on average. In 2017, sunny Sunningdale saw a 3.8% increase in property return-on-value.”

According to the report, Milnerton was the 10th most hashtagged neighbourhood in Cape Town.

Known for its lagoon, lighthouse and Table Mountain views, the residential hot-spot is home to multiple developments, with a two-bedroom home costing R1.59m on average.

In the midst of the economic downturn, people are adopting longer-term outlooks on property investment, Inglis believes.

“Instead of buying a smaller place in a trendy suburb then moving after a few years when a bigger house is desired, people are looking to reduce transfer fees and the other costs of a sale by purchasing a larger home in a more affordable area from the get go.” Melkbosstrand is another favourite West Coast suburb on social media. 

With prices in parts of the Cape Town CBD soaring to R2.9m for a two-bedroom house in Tamboerskloof, R1.5m for a one-bedroom apartment in Vredehoek, and R1.9m for a one-bedroom in Oranjezicht, the report finds other neighbourhoods in the City Bowl are becoming popular alternatives. These include Bo Kaap, Observatory, Woodstock and Mowbray. 

“It’s amazing how much insight can be gleaned from a social platform and how closely it corresponds to the current property market trends in play,” Inglis says.

Hottest bars and restaurants 
Ten of the most hashtagged restaurants and bars in Cape Town, according to the report: 

1. Grand Café and Beach Bar (Waterfront) 
2. Yours Truly 
3. Kloof Street House 
4. Cafe Caprice 
5. Shimmy Beach Club 
6. Tashas (Waterfront) 
7. Clarkes 
8. Strolla 
9. Lilys Restaurant 
10. Tigers Milk (Kloof Street)

Cape Town’s top suburbs
Cape Town’s most mentioned areas in 2017:

1. Atlantic Seaboard: #campsbay was the #1 suburb.
2. West Coast: #bloubergstrand was the #1 suburb. 
3. City Bowl: #bo-kaap was the #1 suburb. 
4. South Peninsula: #houtbay was the #1 suburb. 
5. Southern Suburbs: #constantia was the #1 suburb.
6. Northern Suburbs: #durbanville was the #1 suburb.

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