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Bedfordview: An eastern delight

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Bedfordview offers a range of home choices to buyers and is close to good schools, Joburg's main airport, highways and a wide selection of shopping and dining options

A cardinal investment rule contends timing is everything. In the prevailing buyer’s market, investing in an area like Bedfordview, where the median freehold price is near R4 million, would give investors a tidy sum and great bargaining power in a future seller’s market.

“This is a great time to buy. There’s a lot of property on sale, which allows the buyer to be more selective. It also affords them extra bargaining power,” says Kyle Campbell, a consultant with Keller Williams. He represents KW Clockwork in Bedfordview with his wife, Maxine, who cautions: “Bedfordview has many properties in the luxury market. These take longer to sell than the lower level price range – anything below R2m – as it is more of a niche market.”

This neighbourhood, situated 16km to the east of Joburg, is perennially sought after, partly for its convenience. Schools, shops, the airport and the surrounding highways and main roads that facilitate easy access make Bedfordview centrally situated, one of its strongest selling points. 

“Bedfordview is popular with those seeking property as it is well situated and there are many private schools in the vicinity. It offers easy access to highways and is close to OR Tambo International Airport,” say Kyle and Maxine. Eastgate and Bedford Centre are also leading attractions.


The many good schools include Saheti, St David’s Linksfield, St Andrews School for Girls and St Benedict’s Catholic School for Boys.

Another investment incentive is that town planners make it difficult to subdivide property into portions smaller than 900m² to protect values. 

“Properties are of a high standard and in general of impeccable quality,” Maxine says.


“There is a diverse range of properties available and prices range from R500 000 to many millions.” 

JSE-listed Redefine bought two commercial properties on Skeen Boulevard for more than R600m in 2015, Maxine says. 

Kyle says buyers can buy an older home and keep it as is, or renovate to contemporary standards. 

“There tends to be a mix between large older homes which have never been renovated and masterpieces that sell for more than R30m,” he says. 

Bedfordview is upmarket and centrally situated. Easy access to various destinations, including Sandton and OR Tambo International Airport, makes Bedfordview exceedingly popular. By-laws that set minimum standards for subdivisions protect property values to ensure investors get good returns when selling. – Maxine and Kyle Campbell of Keller Williams Clockwork Picture: Supplied
The newer and renovated homes with modern interiors and clean-cut architecture are popular, but so are homes with a classic look. Maxine says older homes which may need an aesthetic touch-up offer better value than well-presented properties presenting no outward defects.

Developments include high-rise Infinite, next to Eastgate, which is as convenient as Bedford Square, where residents live above the shopping centre. Suburbs with a similar profile are Sandton, Houghton and Rosebank, says Kyle. 

Bedfordview consists of Bedford Gardens, Bedford Park, Essexwold, Morninghill, Oriel, Senderwood and St Andrews.

The suburb took its name from a competition held in 1926 to garner suggestions. Its site was largely taken up by the farm Elandsfontein. During World War I, British cavalry was based in Bedfordview and planted the trees lining Van Buuren Avenue.

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